A trademark is what distinguishes the products or services of one company from similar products, services offered by another business. A trademark is often associated with the concept of a company’s ‘logo‘ or ‘brand‘. However, it not only serves to identify products, but can have a significant advertising value. Customers often associate a brand with quality, trust and positive associations with a product. Undoubtedly, a trademark is one of the most valuable assets of a company. We know how to protect this value.
Based on many years of experience, we help to create comprehensive IP protection strategies tailored to the individual business preferences and needs. We advise on how to protect a trademark both locally and internationally. We tailor solutions to our Clients’ business plans and goals, taking into account their targets both on the domestic and foreign markets.
We provide our clients with comprehensive assistance in filing trademark applications in the national procedure (at the Polish Patent Office), the EU procedure (at the European Union Intellectual Property Office (EUIPO) and international procedures (at the International Bureau of the World Intellectual Property Organisation (WIPO). We also work with professional attorneys around the world, helping our clients to grow also on foreign markets.
Within the scope of trademark examination, we assess the risk of conflicts between new signs and trademarks already present on the market. We also advise clients on optimising their tradoemark registrations and maintaining portfolios of intellectual property rights covering trade marks. We support our clients in opposition and litigation proceedings.
Filing of a trademark (often referred to as a ‘brand‘ or ‘brand name‘) is an important starting point in building recognition for a business and its goods or services. A trade mark allows you to stand out from the crowd, provides identification and is also a very important marketing tool for your business. Building a strong trademark (strong brand) starts with registering it, which is why it is so important to take proper care of your trademark at the very beginning of your business venture and make best choices at this stage.
A trademark right guarantees the exclusive right to use a trademark on a specific territory (e.g. Poland, the European Union or another country of your choice) for the entire period of protection, which in most countries is granted for 10 years from the date of filing and may be renewed for additional 10 year periods. A trademark is therefore an investment for many years.
We are well aware that trademarks play a key role in the success of a company and how important trademark protection is in the process of building brand recognition, trust and reputation. That is why we offer comprehensive assistance in the field of trademark protection, trademark management in Poland and abroad. We provide assistance and support in situations of trademark infringement. We have extensive, long-standing experience in litigation. We enjoy litigating precedent-setting cases and are proud of setting new interpretation trends of trademark law.
However, we do not limit ourselves to legal intervention and representation in litigation, but first and foremost we help our clients to achieve their business goals. We propose effective client specific solutions.
In the case of trademark infringements, we provide comprehensive protection strategies, as effective and long-lasting solutions are what count.
We have many years of experience in developing strategies of protection, management and maintenance of trademark portfolios. We are focused on the individual needs of a particular client and take into account business-specific factors to protect the client’s most important assets.